Digital marketing is a rapidly growing area in the field of online business. In the coming years, we will see advancements in the digital marketing domain. The purpose of this post is to prepare you for the interview and make your seniors want badly to hire you for digital marketing. Without wasting our time, let’s directly jump into digital marketing interview questions and their answers.
So, following are those top questions:
- What do you understand by digital marketing?
- What are the two main categories of digital marketing? Also, say something about them.
- Name different types of digital marketing?
- Name the ways through which you can effectively enhance traffic growth on your website?
- What do you mean by saying SEO or search engine optimization?
- What are keywords in search engine optimization (SEO) or in digital marketing and how they are related and essential for search engine optimization or SEO?
- Tell the areas on which you can use keywords for making your website search engine optimized or SEO friendly.
- Describe different types of search engine optimization or SEO?
- Describe the page and off-page optimization?
- What are some of the useful digital marketing tools? Name them.
- What do you mean by PPC or pay per click advertising? OR
- Explain your thinking about PPC or pay per click advertising.
- What do you know about Google AdWords?
- What does Google AdWords remarketing means?
- What are the limitations of using characters in Google AdWords?
- What are some of the Google AdWords and Extensions of it?
- What are the techniques we can apply to enhance your conversion rates?
- What do you know about responsive web design?
These are some of the main questions that are important in the interviews of digital marketing. You should prepare them thoroughly before going to give your talk. Now let’s discuss the answers to each question.
What do you understand by digital marketing?
Digital marketing is all about the strategies for marketing brands through virtual platforms. It contains different techniques like social media optimization (SMO), search engine optimization (SEO), affiliate marketing, link buildings, email marketing, PPL, and many more.
What are the two main categories of digital marketing? Also, say something about them.
There are the following two categories of digital marketing below:
Inbound marketing:
This technique is based on social media optimization for getting likes, clicks on the links, and to provide information about the company. For these Blogs, e-books, webinars, vlogs, opt-in emails, searches, influencer marketing are the most favorable habitat through which somebody can write it. It pulls the interests of customers. A part of consumption also includes in this technique.
Outbound marketing:
This technique bases on traditional advertising strategies. By posting ads, cold-calls, emails, billboards, magazines, TV- ads, telemarketer scripts, and approaching customers through virtual platforms, this technique uses for digital marketing. It pushes despite the interests of customers based on the concept of the product’s needs. It interrupts content consumption.
Name different types of digital marketing?
There are the following different aspects of digital marketing:
- SEO (search engine optimization)
- SMO (social media optimization)
- Content marketing’s
- Marketing through Emails
- E-commerce marketing’s
These are the different types of digital marketing.
Name the ways through which you can effectively enhance traffic growth on your website?
There are the following types of most popular and effective ways to enhance the traffic growth on your website:
- Paid search
- Display advertising
- content marketing
- writing crisp headlines
- SEO activities
- Content optimization
- Targeting long-tail keywords
- Guest blogging
- Seeking referral traffic
- Posting content on LinkedIn
- Linking Internally
- Email marketing, and many more.
What do you mean by saying SEO or search engine optimization?
Web optimization or Search Engine Optimization (SEO) is the way toward expanding the amount and quality of website traffic by developing the visibility to clients of a web search engine users. Search Engine Optimization (SEO) is the act of getting traffic from the natural, editorial, or natural search engines or results.
What are keywords in search engine optimization (SEO) or in digital marketing and how they are related and essential for search engine optimization or SEO?
The most important and fundamental thing in search engine optimization is called a “keyword”. It uses to find out the related searches or products throughout the internet by searching on the web. A keyword related to any niche uses to explore all the associated things about that niche.
Keywords are the Centre of your all efforts in search engine optimization or SEO. They are used in the web content so that it will be easier for Google or any other search engine to select your content to rank on it. The correct use of keywords will lead to the ranking of your web content, and web users can see your content easily when they search for something related to your keyword. And this will lead you we content to attract more traffic and generates leads and clicks through which you can earn money and popularity. It is imperative to make your website search engine optimization or SEO friendly with the correct usage of keywords for your online business.
Tell the areas in which you can use keywords for making your website search engine optimized or SEO friendly?
There are the following areas where we can use correct keywords for enhancing the ranking of our website to get benefited from the benefits of proper usage of keywords and search engine optimization or SEO. These areas are the URL of your website, Title of your website, Meta tag, and content of your web page, body text, and in the headlines.
Describe different types of search engine optimization or SEO?
There are the following three main types of search engine optimization or SEOs:
White hat SEO:
By using white hat SEO, you can imagine long term website enhancements in your rankings. It is because of the most famous type of search engine optimization which uses the methods and strategies to enhance search engine rankings of a site that do not use afoul of search engine guidelines. White hat search engine optimization or SEO uses a process of checking like content that is high in quality, link gaining, Website HTML optimizations, and restriction.
Black hat SEO:
Black hat search engine optimization utilizes the different flaws present in the search engine algorithms to get desired high rankings. The Black hat search engine optimization is not according to the search engine optimization guidelines that are set by the search engines. Some of the black hat search engine optimization or SEO techniques are stuffing keywords in your content, using spamming links, using hidden texts, and hidden links. While using these techniques, you can see unpredictable, rapid, and quickest ranking, but it will be for the short term.
Grey hat SEO:
Grey hat, search engine optimization technique is not like black hat search engine optimization and also not like white hat search engine optimization. It is instead the blend of these two. Grey hat search engine optimization or SEO transform white hat search engine option or SEO means to black hat search engine optimization or SEO, and black hat search engine optimization or SEO means into white hat search engine optimization or SEO.
Describe on the page and off-page optimization?
ON page optimization:
On-page search engine optimization or SEO refers to the factors that you can use to optimize your website to get more traffic towards it. Title of the page, Meta description tag, Optimized Image with alt tags, URL structure, High-quality content, optimized internal links are some of the main components used in the on-page optimization process.
Off-page optimization:
It based on all about your online status. Off-page search engine optimization or SEO includes acquiring backlinks for our website from the authority websites related to your niche. Acquiring Backlinks, leveraging social interface with your website, promoting your content via social channels, add social book markings, Guest Blogging are some of the main components included in Off-page search engine optimization or SEO.
What are some of the useful digital marketing tools? Name them.
There are the following tools that can be used by digital marketers for digital marketing.
These include keyword Discovery, Rank Watch, Moz, Alexa Ranking, Google Analytics, Crazy Egg Heatmaps, Favicon Generator, XML Sitemap Generator, Submit Express Link Popularity, Digital Point Keyword Tracker, Google Trends, Google Keyword Planner, Kiss metrics, SEMrush, Ahrefs, Buzzsumo, Ad Expresso, Buffer App, Mail Chimp, Un bounce, and Hasoffers.
You can use these tools to get your desired purpose in the field of digital marketing.
What do you mean by PPC or pay per click advertising? OR Explain your thinking about PPC or pay per click advertising.
In the PPC or pay per click the advertiser who gives you the ad to post on your website, will provide you with money when someone clicks on the advertisement from the website. In this way, website owners can earn money by just putting other’s websites on their website.
What do you know about Google AdWords?
Google AdWords is an online advertising service that is created by Google. With the help of this online advertising service of Google means Google AdWords, digital marketers can seek help to reach their clients instantly and rapidly. Businesses use this service of Google AdWords to show ads on Google and also on Google’s advertising networks. Google AdWords is the most common and most popular pay per click or PPC advertising system in the whole world. Google AdWords allows business people to set up their budget for ads, and always when someone clicks on the ad, payment will give to them. The main focus of Google AdWords is on keywords.
What does Google AdWords remarketing means?
Google AdWords remarketing allows owners of websites to reach to those people who visited their sites but did not purchase anything. It will enable the marketers to reach out to those people who didn’t buy anything and help them to make a new strategy through which they can increase their sales. Google AdWords remarketing assists marketers to target the right people to display the right ad at the right time to increase their sales. It helps you to enhance conversion rates as the previous website visitors may already be recognizable with your brand or website and may become probable permanent customers quickly.
What are the limitations of using characters in Google AdWords?
Descriptions:
- The descriptions should not exceed 90 characters.
- Titles and subtitles:
- Titles and subtitles should not exceed 30 characters.
What are the some of the Google AdWords and Extensions of it?
There are the following some of the Google AdWords and its extensions. The names of these are Call extensions, Callout Extension, Promote extension, structured snippet extension, Site link extension, Affiliate location extension, and App extension.
What are the techniques we can apply to enhance your conversion rates?
We can enhance our conversion rates by testing various website components, especially on the landing page. Also, we can do experiments with layouts, functionality, and styles of different landing pages.
What do you know about responsive web design?
Responsive web design makes sure that your website, web pages, and online stores are visually pleasant on the desktop, smartphones, and tablets. It makes sure that users experience the best visuality on any device they use to view websites or web pages and online stores. The practice of making websites responsive is to use a combination of flexible layouts, pictures, grids, and things like that.
